Blog

Successful Companies Compete on Experience, not Price

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When it comes to retention tactics, SaaS companies, in particular, need to pay attention to their strategy. The turnover rate, or “churn” as it is sometimes referred to, is high among SaaS startups and companies. This is often because of issues with broken products, lack of customer service support, and fierce market competition. However, another reason why many SaaS companies are...

Dunning Management: Take Charge of Your Failed Payments

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Dunning management shouldn’t be taken lightly. If you have anything to do with a SaaS company, you know that SaaS churn is everyone’s worst nightmare. You could be running a perfectly organized business with the soundest of business strategies and yet, there’s always going to be customers who cancel their subscriptions. While we’ve written about how you can motivate your customers with free...

How to Convert Your Customers from Free to Paid.

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Do you remember the first time you acquired a customer for your SaaS business? And do you remember when one of those first customers left, giving you a brief introduction to churn (cancellation of recurring subscription)? Reducing the churn is the dream, really, but customers are fickle creatures. Maybe you’ve even tried giving them a free trial in hopes of your churn rate decreasing. However...

Free Trial vs Freemium: Breaking down the Pros & Cons

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Free trial works. Freemium works too. But what model is better? The answer is… it depends. Depending on your go to market strategy, many SaaS companies are fighting the constant battle of trying to convert free customers to paid.   The problem of customers canceling subscriptions or not converting is a growing one today, as there’s more competition than ever before. In addition, customers...

11 Ways to Make Your Angriest Customers Happy

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Gaining customers is hard work. Add to that the fact that it costs up to twenty-five times more to acquire a new customer than to retain one, and it’s hefty motivation to keep customers happy. So what happens when customers are angry and threatening to leave? Is there any way to turn them into happy customers before it’s too late? Absolutely. With a little proactivity, creativity, and assistance...

Emotional Intelligence: How brands can use EQ to deliver the best customer experience.

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Having an excellent product or service is not enough to drive sales nowadays. Consumers don’t just buy a product. They want to have a great experience before, during and after the sale process. It requires a lot of attention to detail from brands to get it all right. This is why Customer Experience (CX) is a key factor for the growth and sustenance of many businesses. Customer experience is...

Customer Success is the New Black

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Gone are the days that businesses compete on price, product or features. Recently, a new trend has emerged, one that is quickly becoming one of the most important factors in the growth of a SaaS business: Customer success. At its core, customer success is the idea of ensuring customers achieve their desired outcomes while using your product or service. It’s transformative and can be and should be...

The Ultimate Guide to SaaS Terms You Should Know

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We thought it would be fun and interesting to create a post that could be used as a larger SaaS glossary. It will be a continuous effort as we’ll continually be adding SaaS terms to it. In addition to just naming buzzwords, we’ll provide some perspective for each term and any further resources we’d recommend as well. Definitely stash this away in your bookmarks. Similar to the...

Dunning Emails 101 — The complete guide to dunning and involuntary churn

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Here’s the sad truth for every subscription company when it comes to dunning emails. When your customers have billing issues or failed payments that counts toward your churn rate. Ouch. The good news is, with the right strategy there’s a handful of ways to combat that type of involuntary churn. What are dunning emails? Dunning emails can offer an effective way to notify your customers...

Churn rate is a symptom of something bigger. And it’s not what you think.

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We’ve talked about SaaS churn, how to calculate churn, and more to drive home how important it is to properly understand churn. Not only understand it at a high level but also at a detailed level. There’s a ton of things to worry about when building a subscription company but you can only put off a high churn rate for so long. As much as SaaS (Software as a Service) founders, startups...