Have you ever found youself in a creative block?
Looking for some motivation?
Trying to improve?
There’s nothing better than diving head-first into a solid book.
Blog articles are great when you want a quick snippet of information in a short amount of time. But when you want to really dive into a topic to hone your expertise or learn a new skill, nothing beats a good, old-fashioned book.
Here are nine of the best product, marketing, and business books to add to your library in 2019.
1. Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller
In this easy-to-read and entertaining book, New York Times bestselling author, Donald Miller shares seven key elements for telling a great story.
He explains how to simplify messaging and engage audiences by teaching business owners and marketers how to connect with consumers.
With its straightforward tone and actionable advice (plus framework models), this book is a must-read for any marketer that wants to tell their brand story more effectively.
2. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You, by John Hall
John Hall, the co-founder of Influence and Co., explains how to create lasting relationships with customers, engage new audiences, and keep brand messaging front and center in this step-by-step guide.
He shows how successful businesses are built on the human connection and how that connection influences buying decisions.
3. The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value, by Thomas Barta & Patrick Barwise
This book is chock-full of research conducted by Barta, a former partner at McKinsey research, and Barwise, a professor at the London Business School.
They surveyed nearly 9,000 marketing and business leaders to pinpoint the 12 most influential behaviors that affect a marketer’s ability to impact their business and propel their careers.
With leadership best practices and actionable advice, this book is a great choice for marketers who are seeking to accelerate their career growth.
4. Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Al Ramadan, Dave Peterson, Christopher Lochhead, & Kevin Maney
This team of Silicon Valley investors-turned-authors shares their insight on how to win (and not win) in a competitive market.
The secret is in creating new niches instead of trying to wedge products and services into old ones.
They back their personal experiences with research from some of the top brands in the world–Amazon and Uber, for example, and explain the idea of market creation in simple terms.
5. Escaping the Build Trap: How Effective Product Management Creates Real Value, by Melissa Perri
In this product management handbook, Melissa Perri explains that the way to stay competitive in today’s market is more about outcomes than outputs.
Thriving product organizations put customer needs first, and still manage to achieve business goals.
By creating a culture that solves customer problems instead of simply “checking the box” on new features, companies will create a product culture that serves the needs of both the business and the customer.
6. Mastering Disruption and Innovation in Product Management: Connecting the Dots, by Christoph Fuchs & Franziska J. Golenhofen
This book introduces a series of frameworks that are based on the universal principle that “form follows function.”
It is an excellent resource for product teams who want to increase their focus on innovation without compromising business outcomes.
The authors conducted extensive research and tested each method outlined in the book, explaining in practical terms how to put each exercise into practice.
7. Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible, by Gregory Diehl
New businesses often struggle with developing a unique brand identity.
In this book, Diehl explores five case studies as real-life examples of building and maintaining a definitive brand.
He incorporates research from across the globe to help business owners tell their brand story and form an effective selling proposition.
8. This Is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin
In this latest bestselling marketing book by legendary marketing guru Seth Godin, readers learn how to solve customer problems. From using empathy, building trust with audiences, and using effective marketing messaging to convert prospects into lifelong customers.
Godin takes the complexity out of marketing and boils it down into one practical guidebook for marketers and business owners to follow.
9. Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, by Simon Sinek
Simon Sinek’s bestselling book Start With Why compelled millions of readers to think about their careers, personal lives, and how they lead their organizations.
In this next iteration, Sinek applies his research and insight to help readers find inspiration as leaders, employees and human beings.
It offers detailed exercises and descriptions for each step, helping readers find the path to their own “why” in their personal and professional lives.
Bonus: Built to Last: Successful Habits of Visionary Companies
Checkout Jim Collins (Good to Great) latest book.
This is not a book about charismatic visionary leaders.
It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial.
This is a book about visionary companies.
So there you have it. The 9 (+ 1 bonus) books for 2019 to kickstart your motivation.
Keep building that company that can last for decades.