CategoryConversion

How to Convert Your Customers from Free to Paid.

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Do you remember the first time you acquired a customer for your SaaS business? And do you remember when one of those first customers left, giving you a brief introduction to churn (cancellation of recurring subscription)? Reducing the churn is the dream, really, but customers are fickle creatures. Maybe you’ve even tried giving them a free trial in hopes of your churn rate decreasing. However...