CategoryCustomer Success

11 Ways to Make Your Angriest Customers Happy

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Gaining customers is hard work. Add to that the fact that it costs up to twenty-five times more to acquire a new customer than to retain one, and it’s hefty motivation to keep customers happy. So what happens when customers are angry and threatening to leave? Is there any way to turn them into happy customers before it’s too late? Absolutely. With a little proactivity, creativity, and assistance...

Customer Success is the New Black

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Gone are the days that businesses compete on price, product or features. Recently, a new trend has emerged, one that is quickly becoming one of the most important factors in the growth of a SaaS business: Customer success. At its core, customer success is the idea of ensuring customers achieve their desired outcomes while using your product or service. It’s transformative and can be and should be...