CategoryCustomer Success

5 Ways to Measure Customer Success — How Do You Keep Customers Happy?

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Customer success is often confused for customer service or customer support. In reality, customer success plays a much different role in the customer journey. As organizations grow (especially those in the SaaS space), they will see the need to manage customer relationships on a much deeper level. More than just support tickets and service requests. Think of the customer journey as a long line of...

7 Brands that Understand Customer Experience & Lead By Example.

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Customer experience is more than a fast response time. We can’t count all the times when companies were so closed off that the only reason to call them was fixing an issue. There was no personality, and there was no experience. There are just the product and not much else that would make us feel like we’re a part of something bigger. Fortunately, a lot of SaaS companies today have pivoted. They...

What is Customer Success?

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Customer success is the new black. And everyone seems to be jumping on the bandwagon. That’s great. But what does Customer Success really mean? As more companies realize the importance of optimizing and nurturing customer relationships, they are starting to invest heavily in the right resources to manage those customers and retain their business. The importance of Customer Success Although...

11 Ways to Make Your Angriest Customers Happy

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Gaining customers is hard work. Add to that the fact that it costs up to twenty-five times more to acquire a new customer than to retain one, and it’s hefty motivation to keep customers happy. So what happens when customers are angry and threatening to leave? Is there any way to turn them into happy customers before it’s too late? Absolutely. With a little proactivity, creativity, and assistance...

Customer Success is the New Black

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Gone are the days that businesses compete on price, product or features. Recently, a new trend has emerged, one that is quickly becoming one of the most important factors in the growth of a SaaS business: Customer success. At its core, customer success is the idea of ensuring customers achieve their desired outcomes while using your product or service. It’s transformative and can be and should be...