CategoryGrowth Hacking

6 Most Popular SaaS Pricing Models.

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What is the best pricing model for your SaaS company? The answer is — it depends. Every SaaS company is unique. Which is why I can understand why it’s hard to choose the right pricing model for a SaaS company. After all, there’s a lot at stake when it comes to setting the price. At a high level, here are the 6 most popular pricing models I break down in this article: Flat Rate Pay-As-You-Go...

Why Customer Acquisition Cost (CAC) Is the Most Important SaaS Metric

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There are exactly three things that can destroy your SaaS business: bad product, big expenses, and unhappy customers. And not in that right order. When you do business, you notice that these three factors are even more connected than any of us think. But even though expenses mean your money is leaking out of your company, and a bad product means that it doesn’t have a high market value, it’s the...

Free Trial vs Freemium: Breaking down the Pros & Cons

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Free trial works. Freemium works too. But what model is better? The answer is… it depends. Depending on your go to market strategy, many SaaS companies are fighting the constant battle of trying to convert free customers to paid.   The problem of customers canceling subscriptions or not converting is a growing one today, as there’s more competition than ever before. In addition, customers...