Blog

How to Calculate Churn in 4 Simple Ways — Keep it Simple

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By the time you’re done with the article, there’s one important point we hope to drive home. When it comes to how to calculate churn, keep it simple. It’s more important that you’re actually keeping your finger on the pulse when it comes to your churn rates than having some complicated, predictive modeling method. We get it’s fancy but it can be moving target. As a...

SaaS Churn for Beginners — The ugly part of SaaS

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Let’s talk about SaaS churn. We get it, SaaS is sexy but what about the ugly part of SaaS? Churn. Today we’re going to deep dive into all things as it relates to SaaS churn. We see it often where founders, startups, organizations etc. are quite ‘lax’ with how they calculate their metrics. Especially churn. The problem is if you’re off even by a little bit, SaaS churn...

Living under a rock. BETA Update. #makingweav005

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Surprise! We’re still here. Quietly working away, obviously 😉 It’s been a busy few months since we last posted but we’re happy to report we’ve accomplished exactly what we set out to do with our BETA. In the meantime, a lot has changed (hopefully for the better) and we’re eager to wrap things up for our public launch. Not to get too ahead of ourselves, as we’re...

How to Make a Go To Market Strategy for a SaaS Product

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Today we want to walk through a high-level overview of how to create an effective go to market strategy for your SaaS product. We purposely included SaaS in the title because there are key differences when launching a SaaS product (like Weav’s ecommerce marketing automation) vs. physical product vs. services and so on. On top of that, it’s been something we’re heavily involved...

Weav v0.1 BETA – #makingweav004

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When we first started building Weav we wanted to share the journey of building the product from the ground up. If you’ve followed along with our series of #makingweav so far we’ve talked about why we’re doing this, how we hired the top designer on Dribbble to design our logo and why the name Weav. We couldn’t be more excited about how fast we can move as a team and what...

Top 10 reasons your customers quit you

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No matter what type of business you run, acquiring new customers is tough. It’s even harder to keep those customers around. If you’re running a saas or recurring business, retaining customers becomes even more important. It’s a real problem and every business faces it. You can have the world’s best onboarding experience, the highest converting marketing site, the...

Why the name WEAV? #makingweav003

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For starters, who doesn’t love a 4 letter name? 😎 It’s short, concise and unique. On top of that, it sums up perfectly what we’ve set out to build. We wanted to create a solution for the pain of dissecting so many apps and tools to manage your business and customers. As you grow, the list of tools required grows. It becomes redundant and doesn’t scale very well...

Empathy — The key to customer support

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Empathy is powerful. Leading with that mindset can change the course of any interaction with your customers. Showing empathy for your customers can immediately cut through any tough situation and allow you to solve the problem faster. Now, remember, empathy is different than showing sympathy. When showing empathy, it’s important to keep in mind that it has to be something you’ve also...

3 follow-ups to ask your customers after purchasing

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I want to make an assumption. Today, I think most online brands focus on one thing more than anything else. They have one goal in mind when they are promoting their product or service. If they say otherwise, I think their kidding themselves. What is that one thing brands want most? The number one thing is focused on making the sale. It’s the acquisition of a customer. Get the cash register...