TagChurn 101

Churn rate is a symptom of something bigger. And it’s not what you think.


We’ve talked about SaaS churn, how to calculate churn, and more to drive home how important it is to properly understand churn. Not only understand it at a high level but also at a detailed level. There’s a ton of things to worry about when building a subscription company but you can only put off a high churn rate for so long. As much as SaaS (Software as a Service) founders, startups...

How to Calculate Churn in 4 Simple Ways — Keep it Simple


By the time you’re done with the article, there’s one important point we hope to drive home. When it comes to how to calculate churn, keep it simple. It’s more important that you’re actually keeping your finger on the pulse when it comes to your churn rates than having some complicated, predictive modeling method. We get it’s fancy but it can be moving target. As a...

SaaS Churn for Beginners — The ugly part of SaaS


Let’s talk about SaaS churn. We get it, SaaS is sexy but what about the ugly part of SaaS? Churn. Today we’re going to deep dive into all things as it relates to SaaS churn. We see it often where founders, startups, organizations etc. are quite ‘lax’ with how they calculate their metrics. Especially churn. The problem is if you’re off even by a little bit, SaaS churn...